National and local dairy checkoff organizations are working together to get into podcasting. They’ve launched a monthly program called “Your Dairy Checkoff,” which will showcase how checkoff programs across the country are working together to build dairy sales and trust in today’s changing marketplace. Each episode will be hosted by dairy farmers or industry experts. Listeners will hear conversations focusing on local, national, and global dairy promotion, including consumer research, dairy nutrition, as well as science and issues updates. Farmers will have a hand in the selection of topics by providing feedback. “The dairy checkoff is excited to take advantage of increasingly popular podcast programming to share examples of how the dairy promotion organizations are working together to deliver results for us,” says Missouri dairy farmer Alex Peterson, who serves as Chair of the National Dairy Promotion and Research Board. The first episode is called “Reaching Gen Z: Through the World of Gaming,” and it features a conversation about how the checkoff is looking to online video gaming to reach this consumer segment, which is 10 to 23 years old.
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